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Cultural TrendsCultural Trends

The Great Gum Reckoning: How Emulsifiers Just Became the Frontline of Food Culture

Michael Howard

Cultural TrendsCultural Trends

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What Beauty Culture Is Whispering (And Smart Brands Are Already Acting On)

Michael Howard

What the “Big Beautiful Bill” Means for Consumer Behavior in Food and Beverage

Michael Howard

Cultural TrendsCultural Trends

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Culture as Insight (Not Just Signal): Why Consumer Insights Pros Must Treat It Like Their North Star

Michael Howard

Cultural TrendsCultural Trends

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The High Cost of Missing the Moment: How Cultural Blind Spots Are Draining CPG Brands

Michael Howard

AIAI

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Flying Blind: Why Brands Ignoring Culture Are Missing the Biggest Opportunities of Their Lives

Michael Howard

Cultural TrendsCultural Trends

The Soundtrack of Nostalgia: Why the Loss of Legends Like Brian Wilson and Sly Stone Matters for Culture, Community, and Brands

Michael Howard

AIAI

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The AI Revolution: What It’s Doing to the Culture of Work

Michael Howard

Cultural TrendsCultural Trends

Navigating Gen Z’s Economic Nihilism: A Call to Action for Brands

Michael Howard

Cultural TrendsCultural Trends

“Somehow, Battlefront Returned”: What Star Wars’ Gaming Resurrection Reveals About Cultural Nostalgia, Fandom, and Fan-Driven Momentum

Michael Howard

Cultural TrendsCultural Trends

“Meet Me at the Third Place”: Why America’s Most Important Room Has No Walls

Michael Howard

Cultural TrendsCultural Trends

From Keto to Ozempic-Friendly: Will GLP-1 Become the Next Food Label?

Michael Howard