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Cultural TrendsCultural Trends
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Culture as Insight (Not Just Signal): Why Consumer Insights Pros Must Treat It Like Their North Star
Jul 07, 2025

Culture as Insight (Not Just Signal): Why Consumer Insights Pros Must Treat It Like Their North Star

Michael Howard
Michael Howard
Cultural TrendsCultural Trends
+1+1
The High Cost of Missing the Moment: How Cultural Blind Spots Are Draining CPG Brands
Jun 30, 2025

The High Cost of Missing the Moment: How Cultural Blind Spots Are Draining CPG Brands

Michael Howard
Michael Howard
AIAI
+2+2
Flying Blind: Why Brands Ignoring Culture Are Missing the Biggest Opportunities of Their Lives
Jun 19, 2025

Flying Blind: Why Brands Ignoring Culture Are Missing the Biggest Opportunities of Their Lives

Michael Howard
Michael Howard
Cultural TrendsCultural Trends
+1+1
How Cultural Listening is Shaping the Next Big Product Launches (And Saving Brands from Expensive Flops)
Mar 19, 2025

How Cultural Listening is Shaping the Next Big Product Launches (And Saving Brands from Expensive Flops)

Michael Howard
Michael Howard
AIAI
+2+2
The Coolest Job in Business? Meet the Cultural Strategists Shaping the Future
Feb 06, 2025

The Coolest Job in Business? Meet the Cultural Strategists Shaping the Future

Michael Howard
Michael Howard
Cultural TrendsCultural Trends
+1+1
Unlocking the Future: TikTok Trends That Will Make You a Cultural Insights Wizard in 2025
Jan 10, 2025

Unlocking the Future: TikTok Trends That Will Make You a Cultural Insights Wizard in 2025

Michael Howard
Michael Howard
Cultural TrendsCultural Trends
+1+1
Cultural Listening: The Missing Piece in Your Research Tool Stack
Dec 20, 2024

Cultural Listening: The Missing Piece in Your Research Tool Stack

Michael Howard
Michael Howard
AIAI
+2+2
Unlocking the Power of Predictive Cultural Intelligence: Nichefire’s Approach to Trend Spotting
Dec 19, 2024

Unlocking the Power of Predictive Cultural Intelligence: Nichefire’s Approach to Trend Spotting

Michael Howard
Michael Howard
AIAI
+2+2
How to Use Cultural Listening for Product Innovation
Dec 17, 2024

How to Use Cultural Listening for Product Innovation

Michael Howard
Michael Howard
AIAI
+2+2
How is AI Revolutionizing the Way We Measure Trends?
Dec 16, 2024

How is AI Revolutionizing the Way We Measure Trends?

Michael Howard
Michael Howard
A founder's take on cultural trends, consumer insights, AI breakthroughs, and the realities of startup life.

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A founder's take on cultural trends, consumer insights, AI breakthroughs, and the realities of startup life.

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